FASHION DESIGN & TEXTILE PRINT STUDIO BASED IN BYRON BAY.
ABOUT TIDEPOOL STUDIO
Hi, I’m Shaina, a freelance fashion and textile designer with nearly 8 years of experience working with fashion startups, independent labels, and my own brand, Arlo and Olive.
From vibrant, vector-based yardage prints to production-ready CADs, tech packs, and detailed specs, I help bring creative ideas to life - from first sketch to final sample. I specialise in bold, nostalgic design with a commercial edge, whether you need a standout print or support across the full product development process.
TURNING COASTAL NOSTALGIA INTO COMMERCIAL GOLD
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TURNING COASTAL NOSTALGIA INTO COMMERCIAL GOLD ~
BRANDS WE WORK WITH
HOW WE SUPPORT BRANDS
01
Support from concept through to a cohesive, production-ready range.
We help refine silhouettes, fabrics, trims and pricing so your collection makes sense commercially, not just creatively.
DESIGN AND RANGE DEVELOPMENT
02
TECHNICAL PACKS AND DESIGN PACKS
Clear, detailed tech packs and graded specs that manufacturers can actually work from.
Less guesswork, fewer sampling rounds, and smoother communication from the start.
03
Custom or stock textile prints designed for apparel and home.
Available for exclusive or non-exclusive licensing, with files prepared for production.
TEXTILE DESIGN AND PRINT LICENSING
Thoughtful development. Clear systems. Fewer mistakes.
SERVICES
1. TECH PACKS
Production-ready tech packs designed to support a smooth sampling and production process.
2. DESIGN AND DEVELOPMENT SUPPORT
Hands-on support across range planning, design development and cadding.
3. CUSTOM TEXTILE / PRINT DESIGN
Custom placement and repeat prints, scaled with spec sheets ready for the printers.
Hourly support and retainer options available upon request
Finding Shaina has been an absolute game-changer! Turning ideas into beautifully crafted tech packs & spec sheets, and helping bring them all the way through to final product. She’s not only talented and detail-oriented, but she also thinks outside the box. Shaina always has creative suggestions that make my designs more unique, more functional, and a better fit for the women we design for.
She’s an absolute gem, and I’m so excited for future projects & designs!
Aimee
CEO, Zadie Workwear
I have had the pleasure of working with Shaina as our designer, and she has been an absolute delight to work with.
She is incredibly experienced, responsive, reliable and creative, and is always open to feedback and willing to work collaboratively to bring ideas to life. She has an exceptional eye for detail and is meticulous in her work, which is something I really value.
I would wholeheartedly recommend Shaina and her services to anyone looking for a talented, experienced, reliable and highly collaborative designer.
Val
Owner, Palm Collective